One of the things I was reminded about at Reeperbahn Festival Conference 2017, was the cover song YouTube strategy. So, this is how I started looking for a suitable cover song. The cover song needs to be searched for, but preferably have as few other cover versions as possible. Essentially, a video that would be … Read more
I started vlogging in March 2017, first twice a month, then weekly, and now sometimes even more often. We did the first three episodes with Artur Kazmertsuk, who is a very talented video director, but he had do quit due to personal time constraints. I had already began to understand the power of vlogging, and … Read more
I write lyrics on my laptop, which are often based on handwritten drafts and improvised demo lyrics. I have several tabs open in my browser, and I constantly use various writing tools to find suitable words and check for some expressions and semantic nuances that I may not be sure of. The tools that I … Read more
Lately I’ve been experimenting with video editing, and vlogging. I haven’t really used stock footage in any of my own video productions, but there might be a time when free stock footage is needed, so I gathered a list of sites that offer royalty-free stock videos. Pexels Pexels is a stock video footage search engine. … Read more
I am a songwriter who likes to spend more time with the melodies, lyrics and arrangement than with the knobs of a synthesizer. I like to find the sound that I need as quickly as possible, and then move on to the vocal melodies. Sounds need to be inspiring and preferably futuristic, so that I … Read more
I hadn’t listened to The Killers for years, but when they performed at Provinssirock 2017 in Seinäjoki, I really got excited about their music again. They played their new song, “The Man”, and it was certainly one of the standout tracks of the show. The verses of The Man are not all that special, but … Read more
Joona Nuutinen and Andrew Campbell talked about the benefits of working with a music promotion company instead of self-promoting, how publishers and media companies like to get approached and the history of Gordeon Music. J: Hey Andrew, who are you and what’s your profession? A: I am a manager, publisher, PR manager working in the music business for nearly 30 … Read more
J: Hello Tamara, welcome to the Unzyme music business infiltration blog interview. Tell us a bit about yourself. How did you end up in the music business, and what is your background story? T: Hi! I started coaching in 2002; I coached people who were in the business networking group that I belonged to. Then … Read more
Our new album, Transplant, is now available on streaming services, such as Spotify, Shazam, Deezer, Tidal, Amazon Music, Napster and iTunes. German release (physical album) is still in the press, and will be released within a few months (the final release date for the physical version is still unconfirmed). The album can be preordered at the Unzyme Shop.
I met Nick Hobbs quite randomly at Tallinn Music Week 2017, and he kindly let me interview him about his numerous adventures in the music business. How did you end up working in the music industry? N: When I was sixteen, I heard music that inspired me greatly and completely changed my life. I had … Read more
We just released “Behind the Scenes of Extinction”, a documentary film by Sebastian Trzaska of the making of our latest music video, which was shot in a mine. [su_youtube_advanced url=”https://youtu.be/3H48veqSz0s” playlist=”bpwdTxTYOaE,TseqEgacjg4,RPtRdZAJa2A,GHPYHEsn91E,p2mAE0zW01o,gWLWlKEK4fU,gJFGUhdMndc” width=”1500″ height=”1000″ modestbranding=”yes” https=”yes”]
Exciting times! The new Unzyme album will be out in a month! To celebrate the release, we’ll conduct a very special experiment at Steam Hellsinki. Free entry, and free lab coats to 10 first participants. The album will be available on streaming services such as Spotify, iTunes, Apple Music, Shazam, Deezer, Tidal, Amazon Music, Google … Read more
[su_youtube_advanced url=”https://youtu.be/bpwdTxTYOaE” playlist=”TseqEgacjg4,RPtRdZAJa2A,GHPYHEsn91E,p2mAE0zW01o,gWLWlKEK4fU,gJFGUhdMndc” width=”1500″ height=”1000″ modestbranding=”yes” https=”yes”] Ambitious project Extinction was our biggest and most ambitious music video production so far. It was shot at Tytyri Mine Experience in Lohja. Extinction is the fourth single from the upcoming album (out on May 20th). The video was directed by Artur Kazmertsuk, who also edits the Unzyme Debriefing video blog series. … Read more
When I first heard the new Jamiroquai single – Automaton, I was quite excited. It sounded fresh, because Jamiroquai hadn’t explored this kind of electronic sound yet. Automaton is a fine track, even though I don’t like retro synth sounds. The arrangement and the production of the song is far from what we’ve heard from Jamiroquai before, and … Read more
Preparations for Tallinn Music Week 2017 began a few weeks before the conference. Last year I carried a huge, heavy travel case with about 80 promo packages in it – this time I decided to travel a bit lighter, and packed just a few dozen physical albums, and a bunch of redesigned promo packages. I … Read more
Anniversaries has stayed in our live setlist for a long time. Structurally it’s one of those Unzyme songs that start off with relatively small elements and end up in a massive chorus storm. It’s a very dark song about having big dreams and constantly having to put them off. The frustration of not getting any recognition for … Read more
Hellou there! I’m Anniina Saari, a make-up artist and a professional in fashion and clothing. I’m the one responsible for the looks in Unzyme’s brand new music video Extinction. The project started when Unzyme’s manager and music video’s executive producer Suvi Liukkonen contacted me and asked about my interest in co-operating on a cool music video … Read more
Recently Unzyme opened for Poets of the Fall in Seinäjoki. I talked to their manager, Nina Taylor, and she gave me some insight on how to book an opening show for a more popular artist. Do your research before approaching the band Unintuitively, you don’t have to talk to the band first. You might even … Read more
Hey Peighton, I found your channel through a tweet by Gary Vaynerchuk, and was impressed by your parody video about him. It’s hilarious! How did you find Gary and how has he influenced your life? Actually my Uncle Rick told me about seeing him on 60 minutes. I started following him on Instagram and listening … Read more
I attended MARS music business conference in Seinäjoki a few weeks ago, and discovered that labels are constantly looking for spikes in the Spotify statistics. There are a many ways of generating spikes in the Spotify statistics. One of them is advertising – inside Spotify itself or elsewhere (YouTube AdWords campaigns or Twitter ads are good tools for … Read more
Days two and three of MARS 2017 were full of efficient networking. I didn’t really plan to use my briefcase as a marketing tool, but it turned out to be pretty visible to the speakers on stage. Before I left, I just cut an Unzyme poster in half, and taped it onto a briefcase (the size happened to … Read more