We advertised on Facebook a few years ago and got lots of likes. The sad thing is, too many of them are fake likes, and now they’re seriously crippling our reach to the real people who would actually be interested in what we do. So, instead of helping us, buying Facebook ads has made it a lot harder for us to reach even the audience that we used to have before the campaign. And now, to get the message through, we are asked to pay to boost the post. Having spent way too much money on Facebook advertising already, we refuse to pay more. If there was an easy way to delete all the fake likes, we would do it.
If you’re an artist who has done the same thing, spread the word and stop paying for Facebook ads. But if you do, it’s a good idea to check the organic matter percentage of your followers. Skynet might already be self-aware.