Looking for collaborators

We’ve dealt with many people who have promised a lot, but delivered very little. It has been a painful learning experience, but it has also made us professionals. We know how to recognize people who are only looking to take advantage of us. At the moment we’re managing and promoting ourselves, which seems to have … Read more

The impact of The Cranberries and Dolores O’Riordan on Unzyme’s music

When I first heard Zombie by The Cranberries in mid-nineties, it got stuck in my head for months. Despite of falling in love with the song, I didn’t immediately become a fan, because the rest of their songs didn’t really resemble Zombie. But a few years later, an old classmate of mine did a presentation … Read more

Crowdfire gets more interactive

The idea of Crowdfire is very promising. Keeping track of what’s happening in multiple platforms of the social media jungle may be backbreaking at times. Crowdfire brings social media statistics in one place and helps you to grow your Twitter following by suggesting accounts to follow, and tweets to like, in hopes of people following … Read more

How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

How to break into the German music market – Mind Scan: Andrew Campbell

Joona Nuutinen and Andrew Campbell talked about the benefits of working with a music promotion company instead of self-promoting, how publishers and media companies like to get approached and the history of Gordeon Music. J: Hey Andrew, who are you and what’s your profession? A: I am a manager, publisher, PR manager working in the music business for nearly 30 … Read more