Extinction music video released

Ambitious project Extinction was our biggest and most ambitious music video production so far. It was shot at Tytyri Mine Experience in Lohja. Extinction is the fourth single from the upcoming album (out on May 20th). The video was directed by Artur Kazmertsuk, who also edits the Unzyme Debriefing video blog series. Suvi Liukkonen took care of the production … Read more

How to break into the German music market – Mind Scan: Andrew Campbell

Joona Nuutinen and Andrew Campbell talked about the benefits of working with a music promotion company instead of self-promoting, how publishers and media companies like to get approached and the history of Gordeon Music. J: Hey Andrew, who are you and what’s your profession? A: I am a manager, publisher, PR manager working in the music business for nearly 30 … Read more

Define your music career goals and trust your intuition – Mind Scan: Tamara Gal-On

J: Hello Tamara, welcome to the Unzyme music business infiltration blog interview. Tell us a bit about yourself. How did you end up in the music business, and what is your background story? T: Hi! I started coaching in 2002; I coached people who were in the business networking group that I belonged to. Then … Read more

Transplant released digitally

Our new album, Transplant, is now available on streaming services, such as Spotify, Shazam, Deezer, Tidal, Amazon Music, Napster and iTunes. German release (physical album) is still in the press, and will be released within a few months (the final release date for the physical version is still unconfirmed). The album can be preordered at the Unzyme Shop.

Mind Scan: Nick Hobbs – Navigating through big changes in the live music industry

I met Nick Hobbs quite randomly at Tallinn Music Week 2017, and he kindly let me interview him about his numerous adventures in the music business. How did you end up working in the music industry? N: When I was sixteen, I heard music that inspired me greatly and completely changed my life. I had … Read more

Jamiroquai – Automaton review

When I first heard the new Jamiroquai single – Automaton, I was quite excited. It sounded fresh, because Jamiroquai hadn’t explored this kind of electronic sound yet. Automaton is a fine track, even though I don’t like retro synth sounds. The arrangement and the production of the song is far from what we’ve heard from Jamiroquai before, and … Read more

My raid on Tallinn Music Week 2017

Preparations for Tallinn Music Week 2017 began a few weeks before the conference. Last year I carried a huge, heavy travel case with about 80 promo packages in it – this time I decided to travel a bit lighter, and packed just a few dozen physical albums, and a bunch of redesigned promo packages. I … Read more

Song dissection: Anniversaries

Anniversaries has stayed in our live setlist for a long time. Structurally it’s one of those Unzyme songs that start off with relatively small elements and end up in a massive chorus storm. It’s a very dark song about having big dreams and constantly having to put them off. The frustration of not getting any recognition for … Read more

Make-up and clothing for Unzyme’s Extinction music video

Hellou there! I’m Anniina Saari, a make-up artist and a professional in fashion and clothing. I’m the one responsible for the looks in Unzyme’s brand new music video Extinction. The project started when Unzyme’s manager and music video’s executive producer Suvi Liukkonen contacted me and asked about my interest in co-operating on a cool music video … Read more

I moved to another hosting company because I can’t afford to close the website for a weekend

I had already a lot of Tallinn Music Week preparations to do, when my web host decided to suspend my account. Well, that sucked, because they’re closed for the weekend, and I knew I’d get support on Monday at the earliest, which was almost three days away. And on Monday I would’ve already been on my way to … Read more

Photo by Scott Liddell - scottliddell.net

Care about your audience first

Too many people, including musicians, are greedy and selfish. Especially on Twitter, and other social media platforms. They’re asking you to do something before you even get remotely interested. “Like me! Give me something! Listen to me! Subscribe to my newsletter! Buy my stuff!”. That’s very off-putting, and I don’t even bother checking them out. … Read more

How to professionally book an opening show for a bigger band

Recently Unzyme opened for Poets of the Fall in Seinäjoki. I talked to their manager, Nina Taylor, and she gave me some insight on how to book an opening show for a more popular artist. Do your research before approaching the band Unintuitively, you don’t have to talk to the band first. You might even … Read more

Influencer marketing strategies for bloggers – optimizing your articles for certain keywords

I write about several themes on this blog, and sometimes choose the topics quite strategically. Interviews are a form of influencer marketing, and they’re rather easy to arrange. Reviews can be written without a permission, which makes them easier to write, but they’re not that likely to be shared. I also write about my experiences on music marketing, … Read more