How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

My raid on Tallinn Music Week 2017

Preparations for Tallinn Music Week 2017 began a few weeks before the conference. Last year I carried a huge, heavy travel case with about 80 promo packages in it – this time I decided to travel a bit lighter, and packed just a few dozen physical albums, and a bunch of redesigned promo packages. I … Read more

How not to fuck up a music video release

Having fucked up many album and song releases, we’re finally getting a grasp of how things should be done. Here’s a brief list of things to consider when planning a schedule for a music video release. 1. Producing the song This is probably the easiest part of a song release. Songwriting is only 7% of … Read more

The best band websites to mimic

Websites tend not to be a top priority anymore, which is a shame, because no social media profile can really do what a website does. A website is supposed to be the most reliable, coherent information source for your band. But that’s rarely the case. Band websites are more like social media link collections than … Read more

Facebook advertising brought us fake likes and seriously diminished our reach

We advertised on Facebook a few years ago and got lots of likes. The sad thing is, too many of them are fake likes, and now they’re seriously crippling our reach to the real people who would actually be interested in what we do. So, instead of helping us, buying Facebook ads has made it a lot harder for us to reach even the audience that we used to have before the campaign. And now, to get the message through, we are asked to pay to boost the post. Having spent way too much money on Facebook advertising already, we refuse to pay more. If there was an easy way to delete all the fake likes, we would do it.

If you’re an artist who has done the same thing, spread the word and stop paying for Facebook ads. But if you do, it’s a good idea to check the organic matter percentage of your followers. Skynet might already be self-aware.