How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

My raid on Tallinn Music Week 2017

Preparations for Tallinn Music Week 2017 began a few weeks before the conference. Last year I carried a huge, heavy travel case with about 80 promo packages in it – this time I decided to travel a bit lighter, and packed just a few dozen physical albums, and a bunch of redesigned promo packages. I … Read more

Influencer marketing strategies for bloggers – optimizing your articles for certain keywords

I write about several themes on this blog, and sometimes choose the topics quite strategically. Interviews are a form of influencer marketing, and they’re rather easy to arrange. Reviews can be written without a permission, which makes them easier to write, but they’re not that likely to be shared. I also write about my experiences on music marketing, … Read more

Search for tweets of songs that are similar to the one you’re currently promoting

This just hit me, as I was watching more of Gary’s videos. I realized that I should try to be more specific with my Twitter searches. One of the Twitter growth hacking strategies I’m using, is to search for fresh tweets about the artists that are similar to Unzyme, and then follow those users. This … Read more

Why you shouldn’t be using automated direct messages on Twitter

Automated “Thanks for the follow, please subscribe to my YouTube channel” messages don’t work. People are not going to be excited about that message, because so many attention-seeking tweeps are misusing that feature. Only amateur marketers care about the follower count instead of the attention they’re getting. Rule number one is to create interesting, valuable content … Read more

YouTube growth strategies to expand your content distribution network

Creating tons of quality content systematically and regularly is the basis of any growth hacking strategy, and it’s essential for your success on YouTube as well. Reach out and collaborate One of my content marketing efforts is to interview people who do interesting stuff, and have something valuable to share. The same can be done on YouTube, too. You could interview … Read more

Use Google AdWords Keyword Planner to decide what to talk about

Search engine optimization is one of the ways to get discovered. That’s one of the key reasons why I’m writing this blog. Sometimes I check the search phrase volumes in Google AdWords Keyword Planner, to get some guidance on what kind of information people are looking for. If you can answer popular questions well, you’ll get … Read more

Comment on trending topics on Twitter and get discovered

Hashtags are a free discovery tool on Twitter. People are checking the trending hashtags all the time, and your tweets are more likely to be seen, if you’re tweeting about something that’s trending. You can also change the location of the trending topics list. I check many places, and mostly pick topics that are somehow … Read more

Insights from our latest YouTube campaign

We ran a YouTube “related videos” AdWords campaign, which means that the videos were not automatically pushed in front of other videos, but displayed as ads next to the related videos that were viewed by our target audience. This is what we learned. The views will be short Before the campaign, our average view length … Read more

How not to fuck up a music video release

Having fucked up many album and song releases, we’re finally getting a grasp of how things should be done. Here’s a brief list of things to consider when planning a schedule for a music video release. 1. Producing the song This is probably the easiest part of a song release. Songwriting is only 7% of … Read more

Dawn Armfield

Results after two months of experimenting with Crowdfire

The key metric of Twitter is your follower count. Crowdfire aims to increase that number. I’ve been testing Crowdfire (Pluto Plan) for two months now, and the results are in. We gained 389 followers in two months, mainly by using the “copy followers” feature of Crowdfire. The second month was better than the first, with … Read more

The best band websites to mimic

Websites tend not to be a top priority anymore, which is a shame, because no social media profile can really do what a website does. A website is supposed to be the most reliable, coherent information source for your band. But that’s rarely the case. Band websites are more like social media link collections than … Read more