Extinction music video released

Ambitious project Extinction was our biggest and most ambitious music video production so far. It was shot at Tytyri Mine Experience in Lohja. Extinction is the fourth single from the upcoming album (out on May 20th). The video was directed by Artur Kazmertsuk, who also edits the Unzyme Debriefing video blog series. Suvi Liukkonen took care of the production … Read more

YouTube growth strategies to expand your content distribution network

Creating tons of quality content systematically and regularly is the basis of any growth hacking strategy, and it’s essential for your success on YouTube as well. Reach out and collaborate One of my content marketing efforts is to interview people who do interesting stuff, and have something valuable to share. The same can be done on YouTube, too. You could interview … Read more

How not to fuck up a music video release

Having fucked up many album and song releases, we’re finally getting a grasp of how things should be done. Here’s a brief list of things to consider when planning a schedule for a music video release. 1. Producing the song This is probably the easiest part of a song release. Songwriting is only 7% of … Read more

“Lie down in debris” to be released on Friday, Jan 20th

Unzyme’s new music video and single will be released this Friday, Jan 20th. The video was directed by Sebastian Trzaska. Kata Strofi plays the lead role. Joona Nuutinen and Mary Violet can also be spotted on the video. “Lie down in debris” is a part of a music video saga. Unzyme’s new album will be released … Read more

Scouting the Tytyri Mine Museum

Unzyme’s music video production team got a chance to check out the premises of our next music video, the Tytyri Mine Museum in Lohja. The crew consisted of Suvi Liukkonen, Artur Kazmertsuk, Sebastian Trzaska and me, Joona Nuutinen. We were greeted by the wonderful people of the museum – Minna Ermala, Jarmo Kuningas and Tuomo … Read more

New Unzyme music videos to be shot even deeper underground – in mines

We’re going deeper underground. Or at least we’re trying to get permissions to shoot two music videos in two different mines. Suvi Liukkonen, the producer of the music videos, has started negotiations with First Quantum Minerals, a company that operates the Pyhäsalmi mine and Nordkalk Oy, which operates the Tytyri mine in Lohja. We’re also … Read more

Tech Sessions at the Unzyme Proving Ground

Ville injects some beat repeat effects to his biomechanical drum kit. Fabio appears in a cameo role. The system fails us once again. Daniel gets accustomed to the strange ways of the mixer and the anomalies of the MOTU sound card.

A new worm is born (via meiosis). The worm gets a new, lovely violet dress. A balance is found. Lighting system gets a new standard positioning, DMX fixtures are color tagged and their positions mapped. Songs get played.

Exclusive music video premiere of “The Completionist” on Rumba magazine on May 20th

Our next music video and single release, The Completionist, will be premiered exclusively on Rumba magazine this Friday (May 20th). We got a lot of help from our supporters and friends, who perform on the video. The biggest thanks goes to Eero, who directed and edited the video. His idea was to make The Completionist … Read more