How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

Photo by Scott Liddell - scottliddell.net

Care about your audience first

Too many people, including musicians, are greedy and selfish. Especially on Twitter, and other social media platforms. They’re asking you to do something before you even get remotely interested. “Like me! Give me something! Listen to me! Subscribe to my newsletter! Buy my stuff!”. That’s very off-putting, and I don’t even bother checking them out. … Read more

Search for tweets of songs that are similar to the one you’re currently promoting

This just hit me, as I was watching more of Gary’s videos. I realized that I should try to be more specific with my Twitter searches. One of the Twitter growth hacking strategies I’m using, is to search for fresh tweets about the artists that are similar to Unzyme, and then follow those users. This … Read more

Comment on trending topics on Twitter and get discovered

Hashtags are a free discovery tool on Twitter. People are checking the trending hashtags all the time, and your tweets are more likely to be seen, if you’re tweeting about something that’s trending. You can also change the location of the trending topics list. I check many places, and mostly pick topics that are somehow … Read more

How not to fuck up a music video release

Having fucked up many album and song releases, we’re finally getting a grasp of how things should be done. Here’s a brief list of things to consider when planning a schedule for a music video release. 1. Producing the song This is probably the easiest part of a song release. Songwriting is only 7% of … Read more

Using Crowdfire to get more music video plays on YouTube

I got a tip from a friend of mine to start using Crowdfire to gain more Twitter followers. Generally I don’t like that whole follow/unfollow game, but it seems that it actually works, when done right. Crowdfire offers some simple tools, with which you can easily follow a certain kind of audience. You can “copy … Read more