How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

Search for tweets of songs that are similar to the one you’re currently promoting

This just hit me, as I was watching more of Gary’s videos. I realized that I should try to be more specific with my Twitter searches. One of the Twitter growth hacking strategies I’m using, is to search for fresh tweets about the artists that are similar to Unzyme, and then follow those users. This … Read more

Hacking your way to Spotify playlists

I attended MARS music business conference in Seinäjoki a few weeks ago, and discovered that labels are constantly looking for spikes in the Spotify statistics. There are a many ways of generating  spikes in the Spotify statistics. One of them is advertising – inside Spotify itself or elsewhere (YouTube AdWords campaigns or Twitter ads are good tools for … Read more

YouTube growth strategies to expand your content distribution network

Creating tons of quality content systematically and regularly is the basis of any growth hacking strategy, and it’s essential for your success on YouTube as well. Reach out and collaborate One of my content marketing efforts is to interview people who do interesting stuff, and have something valuable to share. The same can be done on YouTube, too. You could interview … Read more

Use Google AdWords Keyword Planner to decide what to talk about

Search engine optimization is one of the ways to get discovered. That’s one of the key reasons why I’m writing this blog. Sometimes I check the search phrase volumes in Google AdWords Keyword Planner, to get some guidance on what kind of information people are looking for. If you can answer popular questions well, you’ll get … Read more