Traveling alone – How unpredictability rejuvenates The lone wanderer

In the Kent song, Beredd på allt, Joakim Berg sings how he likes to travel alone. Jag reser gärna ensamdet har kommit med årenMan blir så trött av allt pratav att tolka språken Translates to something along these lines: “I like to travel aloneit has come with the yearsOne gets so tired of all the … Read more

Unzyme to collaborate with Jyväskylä Particle Accelerator Lab

I felt like Adam Savage on the set of Blade Runner 2049, or a kid in a theme park, when I was invited for a visit at the Jyväskylä Accelerator Lab. We talked about various forms of collaboration, all of which sounded really interesting to me. They need music for a marketing project, and we … Read more

How to start a YouTube show

Instead of building up a vast library of random uploads, it would be a good idea to compartmentalize the content and steer the ideas into defined sections. Starting a series on your channel creates a frame for other, occasional videos and make them stand out more on their own. Creating a separate show on YouTube … Read more

YouTube growth strategies to expand your content distribution network

Creating tons of quality content systematically and regularly is the basis of any growth hacking strategy, and it’s essential for your success on YouTube as well. Reach out and collaborate One of my content marketing efforts is to interview people who do interesting stuff, and have something valuable to share. The same can be done on YouTube, too. You could interview … Read more

Insights from our latest YouTube campaign

We ran a YouTube “related videos” AdWords campaign, which means that the videos were not automatically pushed in front of other videos, but displayed as ads next to the related videos that were viewed by our target audience. This is what we learned. The views will be short Before the campaign, our average view length … Read more