My raid on Tallinn Music Week 2017

Preparations for Tallinn Music Week 2017 began a few weeks before the conference. Last year I carried a huge, heavy travel case with about 80 promo packages in it – this time I decided to travel a bit lighter, and packed just a few dozen physical albums, and a bunch of redesigned promo packages. I … Read more

How to professionally book an opening show for a bigger band

Recently Unzyme opened for Poets of the Fall in Seinäjoki. I talked to their manager, Nina Taylor, and she gave me some insight on how to book an opening show for a more popular artist. Do your research before approaching the band Unintuitively, you don’t have to talk to the band first. You might even … Read more

Hacking your way to Spotify playlists

I attended MARS music business conference in Seinäjoki a few weeks ago, and discovered that labels are constantly looking for spikes in the Spotify statistics. There are a many ways of generating  spikes in the Spotify statistics. One of them is advertising – inside Spotify itself or elsewhere (YouTube AdWords campaigns or Twitter ads are good tools for … Read more

Use Google AdWords Keyword Planner to decide what to talk about

Search engine optimization is one of the ways to get discovered. That’s one of the key reasons why I’m writing this blog. Sometimes I check the search phrase volumes in Google AdWords Keyword Planner, to get some guidance on what kind of information people are looking for. If you can answer popular questions well, you’ll get … Read more

How to negotiate sponsorship deals

I have recently began sponsorship negotiations with many companies. Just a few weeks ago, while browsing Twitter, I stumbled upon a Finnish association devoted to sponsorship and event marketing. I got very excited about the existence of such an organization, and immediately booked a ticket to their next event. We had been working on sponsor deals with … Read more

Dawn Armfield

Results after two months of experimenting with Crowdfire

The key metric of Twitter is your follower count. Crowdfire aims to increase that number. I’ve been testing Crowdfire (Pluto Plan) for two months now, and the results are in. We gained 389 followers in two months, mainly by using the “copy followers” feature of Crowdfire. The second month was better than the first, with … Read more

Extracting email addresses from a recipients list to collect a music promotion mailing list

This is one of those dirty tricks that I haven’t had the guts to utilize before, but now I’m going to give it a try, because…why not. I’ve decided to talk openly about all the means that I’m using in order to gain a stand in the music business. I hope that others will learn … Read more

Using Crowdfire to get more music video plays on YouTube

I got a tip from a friend of mine to start using Crowdfire to gain more Twitter followers. Generally I don’t like that whole follow/unfollow game, but it seems that it actually works, when done right. Crowdfire offers some simple tools, with which you can easily follow a certain kind of audience. You can “copy … Read more

Unzyme at Tallinn Music Week 2016

Joona of Unzyme will be buzzing around at Tallinn Music Week 2016, especially on the conference days. If you see a guy dressed completely in green, or a suspiciously damaged lab coat, that person is most probably the singer of Unzyme. Preparing for such an event takes quite a lot of effort. Booking hotels, buying a … Read more

Facebook advertising brought us fake likes and seriously diminished our reach

We advertised on Facebook a few years ago and got lots of likes. The sad thing is, too many of them are fake likes, and now they’re seriously crippling our reach to the real people who would actually be interested in what we do. So, instead of helping us, buying Facebook ads has made it a lot harder for us to reach even the audience that we used to have before the campaign. And now, to get the message through, we are asked to pay to boost the post. Having spent way too much money on Facebook advertising already, we refuse to pay more. If there was an easy way to delete all the fake likes, we would do it.

If you’re an artist who has done the same thing, spread the word and stop paying for Facebook ads. But if you do, it’s a good idea to check the organic matter percentage of your followers. Skynet might already be self-aware.