I was looking for the release date of Jamiroquai‘s upcoming album, Automaton, and I couldn’t find the answer on their website. There was the option to subscribe to the newsletter, which might’ve included this information, but I didn’t want to subscribe just to get that little piece of information. I got frustrated, and headed off to Jamiroquai’s Wikipedia page, because I thought I’d probably find the information quicker that way. Turns out that the release date was mentioned on the sales page. Regardless, I’m pretty sure I’m not the only one who left the site because the most relevant information wasn’t easily available.
Social media profiles are not enough
Even though social media platforms are the center of attention, they’re not very good at organising information. Your website should make it as easy as possible for the fans to find answers to their questions – sometimes very specific questions, such as the release date of an album. This kind of info, though, should also be easily available on your social media profiles too.
I suggest that you make your own website better than your Wikipedia page, because then there are more reasons to come to your own site instead of any other place. Or would you rather direct your fans to some random website, which might have false information? Your audience is looking for answers – you’d better make it easy for them to find them. There is no better way to do it than to create a wonderful, informative website, such as these.