Hey Peighton, I found your channel through a tweet by Gary Vaynerchuk, and was impressed by your parody video about him. It’s hilarious! How did you find Gary and how has he influenced your life? Actually my Uncle Rick told me about seeing him on 60 minutes. I started following him on Instagram and listening … Read more
I attended MARS music business conference in Seinäjoki a few weeks ago, and discovered that labels are constantly looking for spikes in the Spotify statistics. There are a many ways of generating spikes in the Spotify statistics. One of them is advertising – inside Spotify itself or elsewhere (YouTube AdWords campaigns or Twitter ads are good tools for … Read more
Days two and three of MARS 2017 were full of efficient networking. I didn’t really plan to use my briefcase as a marketing tool, but it turned out to be pretty visible to the speakers on stage. Before I left, I just cut an Unzyme poster in half, and taped it onto a briefcase (the size happened to … Read more
I was just listening to Tina Jukarainen’s (Fullsteam Agency) talk at Mars Festival 2017. Literally, when she was talking about importance of Spotify playlists as a way to get discovered, I received a message that Unzyme’s “Lie down in debris” music video (and Spotify single) had been featured in Soundi magazine. As it happens, the song … Read more
I attended MARS festival for the first time. MARS is a music business gathering in Seinäjoki, Finland. The event is rather small, which makes it all the more useful, because you actually get to talk to everyone you want to. It’s all about the people I’m never going to music business events because of the … Read more